{"id":3562,"date":"2023-01-16T15:53:11","date_gmt":"2023-01-16T14:53:11","guid":{"rendered":"https:\/\/tracefy.com\/?p=3562"},"modified":"2023-01-16T15:53:11","modified_gmt":"2023-01-16T14:53:11","slug":"gfk-e-bike-monitor-junge-menschen-erwarmen-sich-fur-intelligente-konnektivitat","status":"publish","type":"post","link":"https:\/\/tracefy.com\/de\/gfk-e-bike-monitor-jongere-loopt-warm-voor-smart-connectivity\/","title":{"rendered":"GfK-E-Bike-Monitor: Junge Leute erw\u00e4rmen sich f\u00fcr intelligente Konnektivit\u00e4t"},"content":{"rendered":"
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Gfk-E-Bike-Monitor: Junge Leute erw\u00e4rmen sich f\u00fcr intelligente Konnektivit\u00e4t<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Artikel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quelle:<\/strong> Zweir\u00e4der und Gfk<\/p>

Ver\u00f6ffentlicht:<\/strong> 16-01-2023<\/p>

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GPS-Ortung wichtig f\u00fcr junge E-Bike-Zielgruppe<\/h1>

Wie die Qualit\u00e4t eines Akkus, die Reichweite oder der Standort des Motors ist, ist jungen Menschen weniger wichtig als dem durchschnittlichen E-Bike-K\u00e4ufer. F\u00fcr sie, so zeigt der GfK-E-Bike-Monitor, sind die Geschwindigkeit, die mit einem E-Bike erreicht werden kann, und technische Spielereien wie Tracking und Konnektivit\u00e4t mindestens genauso wichtig.<\/p>

Aus dem j\u00e4hrlichen GfK-E-Bike-Monitor (mit 2.000 Befragten) geht hervor, dass die Hauptgr\u00fcnde f\u00fcr die Entscheidung der Verbraucher f\u00fcr ein E-Bike nach wie vor die Freizeitnutzung und das Pendeln sind. Nun kommt ein gewichtiger Grund hinzu: die Fahrt zur und von der Schule durch junge Menschen. Im Vergleich zur Umfrage von 2021 greifen immer mehr junge Leute zum E-Bike f\u00fcr die t\u00e4gliche Fahrt zur Schule oder zum Studium. Die logische Folge dieses Trends ist, dass die Zahl der E-Bike-K\u00e4ufer in der Altersgruppe der 18- bis 24-J\u00e4hrigen steigt. In der Folge steigt auch die durchschnittliche Nutzung pro Woche. Immerhin 45 Prozent der E-Bike-K\u00e4ufer geben an, das Rad ein- oder mehrmals t\u00e4glich zu nutzen.<\/p>

Technische Gadgets wichtig<\/h2>

Was ist jungen Menschen im Vergleich zum durchschnittlichen E-Bike-K\u00e4ufer wichtig beim Kauf eines Pedelecs?<\/p>

GfK fragte nach dem E-Bike Monitor. Junge Menschen scheinen weniger auf Qualit\u00e4tsaspekte eines E-Bikes zu achten. Wie sicher ein Akku ist und wie lange er h\u00e4lt, ist f\u00fcr einen jungen Menschen zwar wichtig, aber deutlich weniger kaufentscheidend als f\u00fcr den durchschnittlichen E-Bike-K\u00e4ufer. Auch die Reichweite und der Standort des Motors spielen f\u00fcr den durchschnittlichen E-Bike-K\u00e4ufer beim Kauf eine gr\u00f6\u00dfere Rolle als f\u00fcr Jugendliche zwischen 18 und 24 Jahren.<\/p>

Was junge Leute bei der Wahl eines E-Bikes begeistert, ist die Geschwindigkeit, die es erreichen kann, und das Vorhandensein von technischen Innovationen wie GPS-Tracking und intelligente Konnektivit\u00e4t. Der durchschnittliche E-Bike-K\u00e4ufer ist an diesen Dingen viel weniger interessiert als j\u00fcngere Menschen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GfK-E-Bike-Monitor 2022 <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Wie die Qualit\u00e4t eines Akkus, die Reichweite oder der Standort des Motors ist, ist jungen Menschen weniger wichtig als dem durchschnittlichen E-Bike-K\u00e4ufer. F\u00fcr sie, so zeigt der GfK-E-Bike-Monitor, sind die Geschwindigkeit, die mit einem E-Bike erreicht werden kann, und technische Spielereien wie Tracking und Konnektivit\u00e4t mindestens genauso wichtig.<\/p>","protected":false},"author":6,"featured_media":3579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"yoast_head":"\nGfK E-bike Monitor: jongere loopt warm voor smart connectivity - Tracefy | Keep Your Bike Close<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tracefy.com\/de\/gfk-e-bike-monitor-junge-menschen-erwarmen-sich-fur-intelligente-konnektivitat\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GfK E-bike Monitor: jongere loopt warm voor smart connectivity\" \/>\n<meta property=\"og:description\" content=\"Wat de kwaliteit van een accu, de actieradius of de plek van de motor is, maakt jongeren minder uit dan de gemiddelde e-bike koper. 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