{"id":3562,"date":"2023-01-16T15:53:11","date_gmt":"2023-01-16T14:53:11","guid":{"rendered":"https:\/\/tracefy.com\/?p=3562"},"modified":"2023-01-16T15:53:11","modified_gmt":"2023-01-16T14:53:11","slug":"gfk-e-bike-monitor-les-jeunes-sinteressent-a-la-connectivite-intelligente","status":"publish","type":"post","link":"https:\/\/tracefy.com\/fr\/gfk-e-bike-monitor-jongere-loopt-warm-voor-smart-connectivity\/","title":{"rendered":"GfK E-bike Monitor : les jeunes s'int\u00e9ressent \u00e0 la connectivit\u00e9 intelligente"},"content":{"rendered":"
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Gfk E-bike Monitor : les jeunes s'int\u00e9ressent \u00e0 la connectivit\u00e9 intelligente<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source :<\/strong> Deux-roues et Gfk<\/p>

Publi\u00e9 :<\/strong> 16-01-2023<\/p>

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Le suivi GPS est important pour le groupe cible des jeunes cyclistes \u00e9lectriques<\/h1>

Les jeunes se soucient moins de la qualit\u00e9 de la batterie, de l'autonomie ou de l'emplacement du moteur que l'acheteur moyen d'un v\u00e9lo \u00e9lectrique. Comme le montre l'E-bike Monitor de GfK, ils accordent au moins autant d'importance \u00e0 la vitesse qu'il est possible d'atteindre avec un v\u00e9lo \u00e9lectrique et aux gadgets techniques tels que le suivi et la connectivit\u00e9.<\/p>

D'apr\u00e8s l'enqu\u00eate annuelle de GfK sur les v\u00e9los \u00e9lectriques (2 000 personnes interrog\u00e9es), les principales raisons qui poussent les consommateurs \u00e0 choisir un v\u00e9lo \u00e9lectrique sont toujours l'utilisation r\u00e9cr\u00e9ative et les trajets domicile-travail. Une raison de poids vient d\u00e9sormais s'y ajouter : les trajets des jeunes pour se rendre \u00e0 l'\u00e9cole et en revenir. Par rapport \u00e0 l'enqu\u00eate de 2021, les jeunes sont de plus en plus nombreux \u00e0 utiliser le v\u00e9lo \u00e9lectrique pour se rendre quotidiennement \u00e0 l'\u00e9cole ou \u00e0 l'universit\u00e9. La cons\u00e9quence logique de cette tendance est que le nombre d'acheteurs de v\u00e9los \u00e9lectriques dans la tranche d'\u00e2ge 18-24 ans augmente. Par cons\u00e9quent, l'utilisation moyenne par semaine augmente \u00e9galement. Pas moins de 45 % des acheteurs de v\u00e9los \u00e9lectriques d\u00e9clarent utiliser leur v\u00e9lo une ou plusieurs fois par jour.<\/p>

Importance des gadgets techniques<\/h2>

Par rapport \u00e0 l'acheteur moyen de v\u00e9los \u00e9lectriques, qu'est-ce que les jeunes consid\u00e8rent comme important lors de l'achat d'un v\u00e9lo \u00e0 p\u00e9dales ?<\/p>

GfK a demand\u00e9 son E-bike Monitor. Les jeunes semblent accorder moins d'importance aux aspects qualitatifs d'un v\u00e9lo \u00e9lectrique. La s\u00e9curit\u00e9 et la dur\u00e9e de vie de la batterie sont certes importantes pour un jeune, mais elles sont beaucoup moins d\u00e9cisives lors de l'achat que pour l'acheteur moyen d'un v\u00e9lo \u00e9lectrique. L'autonomie et l'emplacement du moteur p\u00e8sent \u00e9galement plus lourd dans l'esprit de l'acheteur moyen d'un v\u00e9lo \u00e9lectrique que dans celui des jeunes \u00e2g\u00e9s de 18 \u00e0 24 ans.<\/p>

Ce qui int\u00e9resse les jeunes lorsqu'ils choisissent un v\u00e9lo \u00e9lectrique, c'est la vitesse qu'il peut atteindre et la pr\u00e9sence d'innovations techniques telles que le suivi GPS et la connectivit\u00e9 intelligente. L'acheteur moyen d'un v\u00e9lo \u00e9lectrique est beaucoup moins int\u00e9ress\u00e9 par ces aspects que les jeunes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GfK E-bike Monitor 2022 <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partager cet article :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Les jeunes se soucient moins de la qualit\u00e9 de la batterie, de l'autonomie ou de l'emplacement du moteur que l'acheteur moyen d'un v\u00e9lo \u00e9lectrique. Comme le montre l'E-bike Monitor de GfK, ils accordent au moins autant d'importance \u00e0 la vitesse qu'il est possible d'atteindre avec un v\u00e9lo \u00e9lectrique et aux gadgets techniques tels que le suivi et la connectivit\u00e9.<\/p>","protected":false},"author":6,"featured_media":3579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"yoast_head":"\nGfK E-bike Monitor: jongere loopt warm voor smart connectivity - Tracefy | Keep Your Bike Close<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tracefy.com\/fr\/gfk-e-bike-monitor-les-jeunes-sinteressent-a-la-connectivite-intelligente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GfK E-bike Monitor: jongere loopt warm voor smart connectivity\" \/>\n<meta property=\"og:description\" content=\"Wat de kwaliteit van een accu, de actieradius of de plek van de motor is, maakt jongeren minder uit dan de gemiddelde e-bike koper. 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