Tracefy proposition especially for bike leasing

Average selling price of €3700

Bike leasing is booming. In Belgium, the purchase of an e-bike via lease is now market leading and has resulted in an average selling price of e-bikes around €3,700. This is around €1,300 higher than the average selling price in the Netherlands.

The popularity of bicycle leasing in Belgium is due to favourable tax advantages, market developments and a mobility culture in which leasing plays a prominent role. In the Netherlands, the tax advantages are lower and the tradition of purchasing a bicycle privately is more firmly established. Nevertheless, bicycle leasing is also growing steadily here, partly because more and more employers are including it in their mobility policy.

Increasing demand for GPS solutions for bike leasing

With the growth of bike leasing, we are seeing increasing demand from both Belgium and the Netherlands for a dedicated leasing product. Currently, consumers pay their subscription directly to Tracefy via our app. For leasing structures, this is less desirable. Therefore, based on the SOLO tracker, we have developed a new proposition. This allows dealers to charge the amount for the tracker including a three-year recovery subscription at the same time as the bike and other accessories directly to the relevant leasing party. Thanks to a cost-efficient solution, consumers pay on average only a few euros net extra per month within their lease contract for this product.

Sales, installation and portal integration

Sales and installation are done through our existing dealer network, which already has excellent coverage in both the Netherlands and Belgium. We actively support new dealers during implementation. Dealers buy the SOLO lease trackers directly from us and keep their usual margin. Lease parties only have to commit to using the tracker; there are no further costs for them. Thus, within three years, the entire leasing fleet can be equipped with track & trace technology, which will enable a large proportion of stolen bikes to be recovered. When installing a tracker, dealers in our portal normally choose registration among consumers or own use. From now on, there is an additional option: registration under a specific leasing party. This makes all linked e-bikes of that leasing party fall under one account, in which the leasing party itself can also gain access on an anonymous basis.

Savings for leasing parties and/or insurers run into tons

We understand that recovering stolen bikes is of particular interest to leasing companies and insurers. After all, consumers get a replacement bike in case of theft, but the financial benefits for insurers can amount to tons. Leasing companies that are also risk bearers themselves benefit directly. For parties working with external insurers,  the benefit indirectly. They can negotiate for a share of the savings, for instance through a higher commission.

In addition, our solution offers leasing companies additional benefits such as more sustainable operations and lower operating costs. After all, fewer theft claims mean less administrative and logistical handling, which increases efficiency.

Interested?

As a leasing party, would you like to know more about this proposition or get started right away? Fill in the form below.

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