Privacy Statement

Privacy statement, version 1, 9 May 2018
Welcome to our website! It is good that you are reading our privacy statement, because it means that you consider privacy to be just as important as we do. We have carefully prepared this privacy statement for you so that it is clear to you what happens to your data when you visit our website.

Who are we?

Tracefy B.V.
Treubstraat 27
2288 EH Rijswijk

We are registered with the Chamber of Commerce under number 66322642 You can call us at: +31 (0) 10 3073199 Or send an email to:

Tracefy is a young Dutch company offering specialised IoT solutions for bikes. We have developed a GPS tracker which - in combination with the in-house developed software - can be used as theft protection for bicycle owners or as a fleet management solution for organisations with a large fleet of two-wheeled vehicles.

As part of our services, we collect, store, transmit or otherwise process personal data. Based on the applicable privacy laws, we qualify as a data controller with respect to the personal data that we process from you.

Right to privacy

>We value your right to privacy and strive to protect your personal data in accordance with applicable data protection legislation, and specifically the General Data Protection Regulation (AVG) as of 25 May 2018. Below, we explain how we collect your personal data, how and for what purposes we may process your personal data, and to whom your personal data may be transferred. Furthermore, this Privacy Policy contains important information about your rights in relation to the processing of your personal data. We therefore recommend that you read this Privacy Policy carefully. From time to time it may be necessary to amend this Privacy Policy. The most recent version of this Privacy Policy is available on our website We recommend that you consult this Privacy Policy regularly. You may also request that we send you a copy of the most recent version of this Privacy Policy. Please note: By using our services and our websites and by sharing your personal data with us, you consent to the processing of your personal data in the manner described in this Privacy Policy. Note: This does not constitute your "consent" to the processing of your personal data; we do not process your personal data on the basis of your consent, unless specifically stated.

Personal data

In connection with our services, we collect personal data from our customers, visitors to our websites, recipients of our newsletters, information requests and/or quotation requests.

Processing of personal data

We may collect information about you in a number of ways: directly from you, for example, when you sign up for a newsletter, contact us by e-mail or telephone, or through one of our websites or applications.

From third parties, e.g. companies with whom we cooperate by consulting public sources / public registers, by our own research and, by contacting companies;

Otherwise, for example when you visit one of our websites, through the use of cookies, fingerprints (or similar techniques).

Recording of data

Among other things, we collect identification and contact data from you. We do this on three bases, namely 1) the use of your data as necessary for the performance of a contract with you, or 2) the use of your data as necessary for the protection of our legitimate interests or of a third party, and on the basis of your consent. In the following, we have indicated which data we collect from you, for which purposes we use this data and which legal basis we use.

1. means that we use your data because it is necessary for the performance of a contract with you;
2. means that we use your data because it is necessary for the protection of our legitimate interests or those of a third party.

Departure with third parties

We sometimes share your personal data with third parties, such as service providers that we contract (e.g. IT service providers). We only share your personal data with third parties that are based in the European Economic Area (EEA). We ensure that, where appropriate, appropriate measures are taken when we transfer your personal data to third parties. For example, we will enter into a processor agreement where appropriate (which sets out restrictions on the use of your personal data and obligations in relation to the security of your personal data).

Storage periods

Your personal data will not be stored for any longer than is necessary for the purposes for which the personal data was collected and processed. Only if we are legally obliged to do so, or if this is necessary in order to defend our interests in court (e.g. in the event of a dispute), will we retain the personal data for longer periods of time. You can read more about the specific retention periods in the table below.
Personal data Storage period
Data to create an account on the website, subscribe to the newsletter, request a quotation Maximum 2 years after termination
Data for the purchase of a paid product Statutory period / 7 years
Website user data Maximum 14 months
Applicant data Maximum 4 weeks after completion of the procedure
Data from suppliers Maximum 7 years

Security of personal data

We have taken the necessary administrative, technical and organisational measures to ensure a level of security appropriate to the specific risks we have identified. We protect your personal data against destruction, loss, alteration, unauthorised disclosure of or access to personal data transmitted, stored or otherwise processed. Furthermore, we try to ensure that we keep your personal data accurate and up to date. We therefore kindly request that you inform us of any changes to your personal data (such as a change in your contact details).

Rights regarding personal data

You have the right (under circumstances):
to information and access to your data;
to the improvement of personal data;
to the deletion of your personal data ('right to be forgotten');
to restriction of processing;
of objecting to the processing of your personal data;
to obtain your personal data in a structured, accessible and machine-readable form, and to transfer (or have transferred) that personal data to another responsible party. In addition, you always have the right to lodge a complaint with the Personal Data Authority about the processing of your personal data by us.

Cookies and social media plug-ins

We use cookies, fingerprints (or similar techniques) and social media plug-ins on our websites and mobile applications. Some of these are essential to make the websites and mobile applications work, others are intended to provide you with a better, faster and safer user experience. Cookies are small information files that are stored on the hard drive of your computer or mobile device via your browser. We use the following cookies on our websites and mobile applications:
Description Purpose of Cookie
Necessary cookies/technical cookies These are cookies that are essential for the operation of the websites / web applications / mobile applications and allow you to use certain parts of them. These cookies allow you, for example, to navigate between the different parts of the websites / web applications / mobile applications, to fill in data, etc.
Analytical cookies These cookies allow us to recognise visitors to our websites / web applications / mobile applications, count the number of visitors and determine how they navigate. This helps us to improve visitor navigation and ensure that visitors find what they need more quickly and easily.
Performance cookies We use performance cookies to collect information about how visitors use our websites / web applications / mobile applications. These cookies help us understand how users interact with our websites / web applications / mobile applications, why certain error messages occur and allow us to test new features. We use this information to improve the user-friendliness of our websites / web applications / mobile applications.
Functional Cookies Functional cookies are those cookies that make the functioning of our websites / web applications / mobile applications easier and more enjoyable for the visitor and ensure that you get a more personalised user experience. For example, they are the cookies that remember your language preference.
Tracking/advertising cookies Our websites / web applications / mobile applications / marketing emails use tracking cookies to track user statistics and send you personalised messages, advertisements and promotions.
Fingerprints Fingerprints remember the settings of a PC in a code. Fingerprints are used to remember login names and passwords, for example, in order to make efficient use of the website; to analyse the use of our websites in order to improve them; to collect data relating to your visiting behaviour in order to facilitate research into the possibilities for further optimisation of and communication about our products and services; to estimate your interests on the basis of your occupation; and to make it possible to improve the quality of our products and services.
We also use social media plug-ins. These make it possible to recognise you on the basis of your social media profile and to import certain data (such as your identification and contact details and your profile picture). They also make it possible to use social media (LinkedIn, Twitter, Facebook) 'share' buttons. More information on this can be found in the Privacy Policy of your social media services. If you do not wish to connect to your social media profile, you must log out before using our websites / web applications / mobile applications. Some of the cookies and social media plug-ins are essential for the websites / web applications / mobile applications to work, others serve to provide you with a better, faster and safer user experience.

Managing cookies

You can set your internet browser to warn you when a cookie is being placed. You can also block the placing of cookies completely. However, you may then not be able to use all the features of the website. Please note that if you use a different computer, you will need to adjust your browser settings again. For more information about adjusting the cookie settings of your browser, please see the links below:


If you have any questions, comments or complaints about this Privacy Policy or our processing of your personal data, please do not hesitate to contact us or via