The Tracefy team

Tracefy is a Dutch tech company specialising in GPS solutions for electric bikes and scooters. At Tracefy, we aim to contribute to sustainable mobility. We do this by making cycling more fun, smarter and safer. For example, we supply the GPS technology for various shared scooters and delivery services. Bicycle manufacturers use the Tracefy solution to offer 'connected' e-bikes and consumers can also have our GPS bicycle security installed in their e-bikes at one of Tracefy's affiliated dealers. Tracefy develops both the GPS hardware and the software. 

The Pilot 

Our home base is 'de Loods'. De Loods is the ecosystem located in the Plaspoelpolder in Rijswijk, bordering The Hague and Delft. This high profile location has a central location which makes it easy to reach by both public transport and by car. De Loods is a super cool location where we can offer our fine team the facilities they deserve. A beautiful space, easy access, sports facilities, nice catering, workshops and lots of synergy with other Sheds. This is where the Tracefy team works on the further development of its services. Because technically, there is always more possible and Tracefy likes to push the boundaries!


Niels Penning

Sportsman with a huge passion for cycling and practical engineering. Conceived a GPS solution for bikes as an assignment in high school and then studied Industrial Design at Delft University of Technology. When his beloved bike was stolen, he decided to work on his GPS solution and gradually developed it into what it is today.

Jeroen van Kester

Practically grew up in the bicycle and scooter shop that his father opened in 1971. He learned the trade there and built the family business from a small local shop to a leading regional company until he was ready for a new adventure. In 2017, he sold the business to focus full-time on another branch of the mobility industry: the development of Tracefy.


Greg Schouten

Active in IT since the age of 15, so this field holds no secrets for him. He has an insatiable appetite for new technologies and their application and improvement. With more than 15 years of experience in IoT, he is what you could call a veteran.

Boris Schouten

IoT installation in any type of vehicle is the ultimate challenge for Boris. He is originally an automotive electrician. Some fourteen years ago, he entered the IoT field through GPS solutions for fleet management of cars. Now he applies all his knowledge and experience to small vehicles.

Nathan Bakhuijzen

Nathan is responsible for developing and maintaining the backend software at Tracefy. Together with his colleagues, he builds new functionalities and ensures improved speed and stability. Or to put it simply: he works on the parts of our platform you can't see, but which make sure everything works.

Daniel Schutterop

He is our IT infrastructure specialist who makes sure that all the great things we develop keep running. Another of Daniel's important jobs is ensuring the scalability of our dashboard, so that we have no limit to the number of vehicles we can connect to the Tracefy system.

Ferry Post

Ferry has several years of experience in the international automotive industry where mobility was a daily topic. After first working as an account manager at Tracefy for two years, he is now team lead Sales & Operations. 

Feel free to contact him.

Robin Steeman

Robin worked in car engineering for 9 years. When he reached a ceiling, he resigned. After travelling for some time, he found his new challenge in software development. While travelling, he learned different languages such as Japanese, but also Javascript :-). At Tracefy, Robin is responsible for the Front-End of the software.

Bas Kuppers

If you cannot figure something out or if you need our help you will get Bas on the line. Bas is our support manager and he patiently helps every customer and always finds a solution. He also supports the sales staff with all kinds of tasks. His work ethic combined with his technical business studies make for a perfect match with Tracefy!

Astrid van der Zalm

Astrid knows everything about debtors, creditors, VAT, etc., and she is also an expert in WBSO! Which is great for a tech company like Tracefy. She is also crazy about bikes and has roots in the bike industry. Her grandfather was the founder of the well-known bicycle shop 'van der Zalm tweewielers' in Naaldwijk.

Joeri Abbo

Joeri started his adventures in IT when he was around 15 years old. Like many developers, he started his adventure with a hello world project and was also often busy with his Raspberry PI mini computers after school. Ten years later, the hello world projects have grown a bit bigger and the PIs have been traded in for big machines and servers. One thing that has not changed is that Joeri does not like to stand still, both literally and figuratively. For Tracefy, this is a very nice characteristic because it makes him a hard worker, a real team player and he shows a lot of initiative. In addition, he is eager to keep learning new things in the field of IT. 

Joerie Gerrits

Joerie has been in the bike industry for a while. He has more than 10 years' experience as an E-bike specialist in sales, repair, maintenance and troubleshooting of E-bikes. Joerie has a combination of commercial and technical qualities, which we gladly make use of. He visits dealers to promote our products, provides support, helps customers with more complex installations and does research into the connection of our products with new E-bikes.

Noah van Kester

Noah is still studying but uses many of his free hours to help us with a variety of tasks such as processing purchase and sales orders and providing support.
It is safe to say that despite his age, Noah has already gained a lot of experience in the bicycle industry ☺️. His grandfather started a bicycle shop in 1971, which his father later took over. Noah could often be found here too.

Do you want to become part of our great team?